Creating a voice through packaging, Be More with Target speaks to the consumer who may not typically purchase private label brands by Target. Be more is a redesign of Up & up, Target's current in-house private label brand. The goal fo Be more was to express meaning through playfulness, value, and recognition. Inspiration for this project came from conversations with users and non-users alike, these key moments drove questions, curiosity, and challenges that we tried to address throughout the process. The project took on six categories; Health, Beauty, Baby, Personal Care, Home, and stationary.
Project: Be More (Group Project)
Date: Fall 2017
Studio: Packaging Design 2 ACCD
© Mario Rosado 2020