Flite was a fourteen-week group project that consisted of rides, interviews, mock-ups & designing a bicycle frame. In the process, I gained a deeper appreciation for the cyclist who commutes, modifies, and runs the risk of riding on the urban road.
Project: Flite Downtown Los Angeles Commuter Bike
Date: Summer 2016
Studio: Product Design 4 - Fridolin Beisert
Group Project: Responsibilities: Industrial Design, Graphics
FLITE MODEL: PHANTOM BIKE 02
The FLITE-02 is inspired by the iconic track bike, retrofitting the simplicity and a less is more attitude of most track bike enthusiasts - The design integrates GPS security, built-in cameras, and pairable with smartphones to safely warn life-threatening moments. The rechargeable battery is tucked away in the aluminum tubing complimenting its sporty urban properties.
Frame / Flite aluminum frame with CNC tube extractions
Fork / Flite aluminum fork
Drivetrain / Shimano Alfine 11
Handlebar / Flite aluminum handlebar
Stem / Flite Aluminum stem
Saddle / Black with Camera and USB integration
Front brake /
Rear brake /
Tires / 700x25 tire with reflective strip Continental punter-protective tires
Seat clamp / Flite aluminum clamp
Weight / 10,8 kg
Colors / Asphalt Black, Reflective White, Safety Yellow
In Los Angeles, the market for people using alternative ways of commuting is quite low. Out of an approximate 1.8 million workers existing in LA county, only less than 1.0 % of commute via bike to work.
"I don’t like riding public transportation... Riding a bike feels more free.”
— Kavian, [Bike messenger]
“My bike is an extension of who I am as an individual.”
— Ray, [Bike commuter]
“I love riding my bike, I feel connected to the road this way.”
— Mark, [Bike enthusiast/Commuter]
Riding in Downtown Los Angeles, traffic is an element that cyclist must be extra cautious about. Having a presence on the road was important throughout commuting.
Knicks and near misses are very common. We tried to understand better by recording our routes and found that by carrying a smartphone or go-pro, capturing the road is beneficial.
Theft is very common in Downtown Los Angeles. Security features should always be considered a part of the journey.
Marital Status: Single
Occupation: Systems Engineer/ DTLA
Average Mileage biking per day: 15-20 Miles
Type of Residence: Apartment
Place of Residence: East Hollywood
Rent: $900/Monthly split cost with roommates
Interests: Backpacking, cooking, and concerts
3M Reflective White
© MARIO ROSADO 2021